Marketing strategy,
with a little baking on the side.
Real talk on content marketing, demand gen, AI workflows, and building brands that actually move pipeline — from someone who’s done it at scale.
Baking with a Marketer
An adjacent brand exploring marketing topics through the lens of baking. Because the best ideas happen when you’re elbow-deep in dough.
5 KPI Signals That Predict Pipeline Growth: A Revenue-Driven Framework
Vanity metrics get a bad rap — but the real problem isn’t the metric, it’s the story you’re telling with it. This post breaks down the five KPI signals that actually predict pipeline growth and how to align your content metrics to business goals your leadership actually cares about.
Content Strategy That Drives Revenue in 2026
Shift from vague messaging to measurable content. Map buyer intent, optimize for AI search, and build content that fuels pipeline growth.
Read post →6 Tips to Make Your Content Stand Out in AI Search
AI favors context, original research, proprietary data, and in-depth analysis. Here’s how to build content that gets surfaced — not buried.
Read post →Why Data Sources Matter in AI Search
LLMs pull from data sources fed to them — making information highly subjective. Here’s what marketers need to know about how AI search actually works.
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No fluff — just practical marketing strategy, AI workflows, and the occasional baking metaphor.
AI Search & GEO
Optimizing for how AI finds content
Content Strategy
From editorial systems to pipeline
Demand Generation
Channels, campaigns, and pipeline
KPIs & Analytics
Metrics that actually mean something
Baking & Marketing
The adjacent brand universe
Baking with a Marketer on Instagram
Internet-sourced baking recipes paired with real marketing insights. Because creativity in the kitchen and creativity in strategy aren’t as different as you’d think.
@bakingwithamarketer