Hi, I’m Johanna.
Content marketing leader. Storyteller. Builder of demand engines. New mom. Traveler. And yes — I bake.
As I enter my 40s after welcoming my first child in the fall of 2025, I feel reborn. This new era is both terrifying and thrilling — and I find myself at an exciting crossroads. Professionally, I have the unique opportunity to reinvent myself, repositioning 15 years of expertise and finding a space that gives me a front row seat to the action. In my personal life, I feel overjoyed savoring every minute with my family and embarking on my most favorite job yet: motherhood.
15 years. Five industries. One through line.
Marketing Strategist
Marketing Director
Marketing Communications Manager
Marketing Communications Manager
Marketing Assistant
Marketing Communication Specialist
A few things that shaped me.
What I bring to the table.
Brand Storytelling
Making complex B2B value propositions human, memorable, and commercially effective.
Demand Generation
Full-funnel strategy built to generate pipeline — not just traffic. $120M+ in career results.
Content Strategy
Editorial systems and buyer journey frameworks that align content to pipeline growth.
AI-Augmented Workflows
Specialized agents trained on 15 years of expertise to scale content ops without losing voice.
Johanna brings a rare combination of strategic clarity and execution discipline. What sets her apart is her ability to operate across the full marketing spectrum — aligning brand, content, product marketing, and demand generation into a single, coherent system that drives measurable outcomes.
The world is our oyster.
From Florence to Shanghai, I’ve spent my career — and my vacations — immersing myself in new cultures, perspectives, and places. It all makes for better storytelling.
